Headstrong sports drink

Bobby and Sasha Sherman

Headstrong sports drink is the brainchild of husband-and-wife team Bobby and Sasha Sherman. Bobby grew up in Birmingham, Alabama, playing every sport under the sun. He most recently has fallen in love with long distance running. Sasha grew up in Boston, Massachusetts and has had a lifelong appreciation for running. Being less athletically gifted, Sasha was always drawn towards science- eventually pursuing a Master’s of Science in Nursing. She has been training for and running 10ks and half marathons since long before she and Bobby locked eyes at the lazy river (get it?!).

Headstrong was born in early 2015 when both Bobby and Sasha were trying to “eat clean” and ramp up their exercise routines. It seemed a little counterproductive to come home sweaty after a long run and drink a sports drink filled with artificial colors and additives. They started making their own using their juicer, table salt, and honey.

They were introduced to Arthur J. Siegel shortly there-after and learned about the importance of effective sodium replacement and the risks of hyponatremia.